AdBirds’ Paid Social team was established by senior ex-Meta employees, bringing together a uniquely experienced network of former Meta employees. They specialise in delivering cutting-edge paid social campaigns across various platforms, including Facebook, Instagram, Messenger, the Meta network, TikTok, and Pinterest.

We often hear prospective clients tell us that

“Facebook Ads don’t work for us.”

However, upon auditing their accounts, we consistently uncover missed opportunities and clear reasons why they are not seeing the results they should.

Paid Social empowers you to proactively reach your target audiences, rather than relying on them to seek you out. It serves as the ideal medium to expand your customer base, introduce new people to your brand, nurture relationships with existing customers, and re-engage past customers.

With endless creative possibilities and powerful algorithms, Meta ads should be an indispensable component of your marketing strategy.

We understand that paid social advertising can feel overwhelming, and it’s easy to waste time and money on ineffective approaches. Allow us to cut through the myriad options and implement strategic campaigns that effectively deliver  on your specific goals.


What sets us apart?

01. Comprehensive understanding

We invest time in comprehending your business goals and evaluating your previous efforts.

04. Customer-centric messaging

Our messaging is thoughtfully designed to resonate directly with your customers.

07. Staying ahead

We stay up-to-date with the ever-evolving landscape of Paid Social, ensuring you have the greatest opportunities for success.

02. Customised approach

We propose the optimal mix of social channels and allocate the right budget to achieve your goals.

05. Creative guidance

We provide expert advice on the best creative strategies and conduct thorough creative testing.

08. Seamless integration

Our Paid Social teams work harmoniously with our Google Ads teams, offering a truly integrated and cohesive approach to your digital marketing.

03. Tailored strategy

We develop a bespoke strategy and execute effective campaigns.

06. Continuous optimization

We consistently optimise, iterate, and scale your paid social activities.

09. Transparent reporting

We provide transparent reporting and valuable insights.